Forwarding is basically like creating a new conversation about some old news. A writer will take an idea, or work from another author, and use that content to create a new idea for their readers. They are forwarding a message to a different audience. It takes a public approach towards a personal opinion. Instead of voicing your opinion to the original source, you're shouting it to multiple people who may express a similar or opposite viewpoint; this gives them a chance to forward their thoughts as well.
I went to the Huffington post and browsed the entertainment book section because I figured that would be the best place to find an example of forwarding. Sure enough I found an article that took the words of Shakespeare and transformed them into a new thought for a specific audience.
Amy Helmes made a post titled "Can Shakespeare Help You Score This Valentine's Day?" to give her readers some (really lame and in some cases illegal) advice. One of her points "Ah, young love. Juliet Capulet was a mere 13 years old when she did her "amorous rites" with Romeo, who, presumably, wasn't too much older than she." is very concerning and definitely frowned upon by modern society. This just goes to show what kind of uproar forwarding can cause! It does not always work in your advantage. She could have easily written about the cliché "forbidden love because of their families" but nope. She had to go for the underage aspect.
http://www.huffingtonpost.com/amy-helmes/can-shakespeare-help-you-_b_2639538.html?utm_hp_ref=books
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